Your Partner In Growth
“The Price good men pay for indifference to public affairs is to be ruled by evil men” – Plato
The Pulse is a public affairs consultancy relying on the wealth of its experienced professionals combined with the latest data science technologies.
Our Fields of Expertise
Strategy
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Research & Big Data
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Communication
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Grassroots
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Election Campaigns
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Impact Assessment
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About Us
The Pulse is a Public Affairs consultancy company that provides corporate, political marketing, electoral, and public affairs strategies, supported by research, public opinion polling, big data analytics, grassroots advocacy, communication services, and sustainability and impact assessment.
Bound by evidence-based practices, The Pulse is also committed to empowering its clients and beneficiaries through the provision of policy recommendations and training services.
The company is the fruit of its founder and CEO’s thirty years of extensive experience in the field. Elected councilor of Beirut Municipality, Mrs. Huda Usta Kaskas has been active for decades in the corporate, public affairs, grassroots, and political sectors, relying on the latest data science technologies for strategy development, and implementing best practices in the field in Lebanon, with focus on Beirut.
What we aspire for
By providing innovative, reliable, data-based advice and consultancy services for both the private and public sectors, we aim to become active agents of change, and contribute to reforming and modernizing the public administration and political sectors in Lebanon, that we would like to see based on more solid, scientific, and ethical grounds.
Our Approach
The Pulse’s approach relies on combining mixed methods research – using both quantitative and qualitative elements in developing solutions – along with a tight and consistent collaboration with stakeholders, in order to bridge the gap between original expectations and what should be applied on the ground.
Through efficient grassroots mobilization, and the use of innovative social science methodologies to generate data, analyze, and synthesize results, we make sure the most effective and impactful strategies and action plans are implemented.
our values
Integrity
We operate within legal frameworks to strict quality standards, we value our independence and we protect ourselves from all conflicts of interest.
Evidence-based
Our advocacy is always based on objective and current research.
Excellence
We value and invest in our staff and network so they can meet our goals all in a safe, positively challenged, and fairly rewarded environment.
Transparency & Confidentiality
We conduct our work in an honest, transparent and ethical manner.
Customer Focus
We work closely with our clients and their teams to understand their specific needs and deliver a comprehensive service that meets their expectations.
Innovation
We harness technology to add value to our services and studies, for the benefit of our clients and their customers.
Social Responsibility and Sustainability
We serve as a catalyst for social and economic development and are stewards of the environment.
Integrity
Excellence
Social Responsability & Sustainability
Transparency & Confidentiality
Evidence Based
- Integrity
- Excellence
- Evidence Based
- Transparency & Confidentiality
- Social Responsability & Sustainability
- Customer Focus
- Innovation
Our Projects
“The Pulse” has launched its mapping study “The State of Civil Society in Lebanon” covering the most prominent and active CSOs who seek to play a significant role on the Lebanese political arena.
Civil Society Document
Questionnaire Form
The Team
The Pulse has gathered a team of highly skilled, local and international experienced professionals that share our clients’ missions and goals.
Led by founder Huda Usta Kaskas, elected Councilor of Beirut Municipality, “The Pulse” is a versatile, committed and goal-oriented firm that is valued by clients for its focus, creativity and drive. Our team of strategists is devoted to making leaders and organizations more effective by putting our vast experience and extensive knowledge at their disposal. We are all experienced, at not only defining and researching your situation and providing you with the best recommendations, but also working alongside you in a well-defined process to implement those recommendations.
Huda Usta Kaskas has a proven track record in the fields of sustainable development, public affairs and elections, based on her extensive experience in strategic research, planning, communication, management, and execution.
Her wide expertise, coupled with her computer science degree, forms the foundation on which The Pulse’s approach, success and reputation have been built.
Huda successfully managed one of the toughest electoral races in 2018 in the Beirut directorate, leading the National Dialogue Party electoral machine and ensuring a seat for the party within the Lebanese parliament. This success story expanded to encompass municipal, trade union, association, and university student council elections.
Huda was a member of the think tank that drafted the party manifesto, since its inception in 2004. She envisioned electoral reforms based on the principles of democracy, transparency, secularism, and moderation. She held the title of Deputy General Secretary for electoral affairs and acted as the party’s Executive Director.
A proven strategist, Huda believes in consolidating democratic and liberal values and practices to endorse and stimulate dialogue, promote citizen engagement, safeguard elections and advocate for parliamentary and electoral reforms, hence her focus on developing and empowering leaders, organizations and individuals that can contribute to making a difference.
In 2015, she founded the Beirutiyat NGO and managed it for three years, with the aim of advocating activism, civic engagement, citizenship and youth empowerment. To further widen the scope of her involvement, she founded “Beirutopia” in 2020, which advocates for good governance practices, anti-corruption paradigms, and women empowerment.
Her extensive experience in grassroots advocacy all over Lebanon, and her multidisciplinary management experience in the fields of education, health, relief, public services and human resources, as well as her commitment to excellence in terms of service provision to customers, have all contributed to her reputation in the field.
Before venturing into The Pulse, Huda served for 18 years in the corporate sector. She acted as Vice President of the Corporate Social Responsibility department for an international company, and as a management information system expert for Oger Liban, the High Relief committee, Future Realty, and the World Bank.
Our Clients
- Civic or political leaders
- Governmental institutions and public bodies
- Political parties and syndicates
- Embassies and international organizations
- Think tanks, civil society organizations and NGO’s
- Corporations and private sector institutions
- Social investors
- Startups
- Media and academic institutions
- Any person or institution, in the public or private sectors, in need of a creative strategy to ensure a project’s success, create an efficient new entity, systems, funding models or collaborations to solve problems or respond to opportunities, and who is looking for the necessary talents and connections to strengthen the ties with the community through grassroots and opinion makers outreach.
Our Clients
- Civic or political leaders
- Governmental institutions and public bodies
- Political parties and syndicates
- Embassies and international organizations
- Think tanks, civil society organizations and NGO’s
- Corporations and private sector institutions
- Social investors
- Startups
- Media and academic institutions
- Any person or institution, in the public or private sectors, in need of a creative strategy to ensure a project’s success, create an efficient new entity, systems, funding models or collaborations to solve problems or respond to opportunities, and who is looking for the necessary talents and connections to strengthen the ties with the community through grassroots
Consult Us Now!
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Us Directly On
+9611561615
+9613437451
Email: info@thepulselebanon.com
Location: Mar Mikhael (Ashrafieh) – Armenia St – Facing Souk El Tayeb